The Bark Difference

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Brandon Hilkert
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Bark’s specialty is content monitoring. This feature is available on our Bark Premium plan. When content monitoring is set up, Bark analyzes activities on your child's devices by looking at the context — not just keywords or phrases. This means our system is constantly adapting to the way kids and teens talk, search, and share in their digital worlds. As an example, our algorithms are able to identify the difference between a child talking about using a knife to cut lettuce and using a knife to cause harm to self or others.

After setup, Bark will allow you to monitor social media activity as well as device activity (texts, photos, videos) for worrisome content. If we detect something potentially alarming on those platforms, we send you a snippet of the message or thing, along with recommended steps to help you handle the situation. We will alert on things like bullying, depression, suicidal ideation, self-harm, violence, sexual content, and more.

Our advanced analysis engine enables us to help keep your children safe online without requiring you to spend countless hours reading every social interaction your child has.

Other monitoring tools are built to either limit your child’s online activities or collect all your child’s data for you to review manually, placing the burden on you to comb through all the activities searching for potential issues. The other option you have is to physically take the phone and read through everything and/or spy on your child’s social media accounts, scanning for issues. 

Once Bark content monitoring is in place, we work in the background to monitor, detect, and alert you to potential issues. The harmless chatter that most children experience daily can remain private to your child while you can have peace of mind that you have a safety measure in place. This approach allows you to build trust and an open line of communication with your child.

 

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Need help or have additional questions?

We are happy to assist! Reach out to Bark Support, and we'll help every step of the way.