The Bark Difference

Brandon Hilkert

Bark’s specialty is content monitoring. When content monitoring is set up, Bark analyzes activities on your child's devices by looking at the context — not just keywords. This means our system is constantly adapting to the way kids talk to one another!

Bark will allow you to monitor social media activity (on and off their device) as well as device activity (texts, most deleted texts, photo/video, and web browsing). If there’s something potentially worrisome on the monitored device or account, Bark sends you a snippet of the message or thing, along with what we think it may be positive for.  We will alert on things like bullying, depression, suicidal ideation, self-harm, violence, sexual content, and more!

Our advanced analysis engine enables us to help keep your children safe online without requiring you to spend countless hours reading every social interaction your child has. Some kids have over 50,000 activities per week! 

Other monitoring tools are built to either limit your child’s online activities or collect all your child’s data for you to review manually, placing the burden on you to comb through all the activities searching for potential issues. The other option you have is to physically take the phone and read through everything and/or spy on your child’s social media accounts, scanning for issues. 

Once Bark content monitoring is in place, we work in the background to monitor, detect and alert you to potential issues. The harmless chatter that most children experience daily can remain private to your child while you can have peace of mind that you have a safety measure in place. This approach allows you to build trust and an open line of communication with your child!


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Have additional questions?

Bark Support is here to help! Don't hesitate to reach out to us, and we will be happy to assist!